Define Your Core Values & Standards

Adam Petford, 20/05/2024

Personal training is much more than just creating workouts, and spotting people. As a personal trainer, your clients put their trust in you with their health and well being. If you want to standout from the rest and be the best personal trainer you can be define your own Core values and Standards.

What Values and Standards do you set for yourself?

I learnt this from Action coach, a great company run by the irrepressible Brad Sugars! I recommend you take the time to watch some of his great content on YouTube. I used to have a great partnership with them as a sales trainer.

Here are mine that I hold myself accountable to sent out to each new client with my signature and date: You can also download the pdf: My Commitment to You 

My commitment to you

As your personal trainer you have the right to expect the following standards from me:

Results – Whatever your fitness & health goals are together we will look at what is achievable, write them down together with timeframes and I will be 100% committed to helping you achieve them.

Professionalism – You will ALWAYS receive a professional service. You will be respected and never taken for granted.

Honesty – You will find I am honest, truthful, and “up-front” with you always. Only training advice that is safe and will benefit you greatly will ever be recommended

Commitment – As your personal trainer, I will always keep up to date with all the latest training advancements and new techniques, and always strive to be the very best version of myself I can be. I know what it takes to make change and I will be there to help you.

In Summary – I am a personal trainer with over 30 years’ experience in health & fitness, trained to provide you with a service that WILL generate the results you want.

Name: Adam Petford

Take Some Time and Create Your Own

Ask yourself these questions:

  • If you were one of your clients what standards would you expect from me?
  • What is important to you when training your clients
  • What are the standards you hold personally that you will never compromise?

Your core values and standards, will attract clients who resonate with you. It’s a beacon that draws like-minded individuals to you.

Define them clearly, put your signature on it and send them out to every client. Your core values and standard should be personal to you and something you NEVER compromise on, no matter what the circumstances. Making yourself accountable to these standards will set you apart from the crowd. And help you through the tough times.


The 1 percenters!

The “one percenters” is a philosophy of continuous improvement that focuses on making the small improvements on a consistent basis that can lead to a significant difference in the long-run. This approach has been used by many of the greatest coaches and teams over the years that has resulted in huge success. By focusing on the small gains you make over time consistently will compound and make you the best version of yourself and trainer you can be.

As a personal trainer you will learn that its not one thing you do that drives your success its all the little things you do well and consistency compounded together that will make the difference. So get this one in the bag. 

Please also never forget your most important skill to master if you want to become a sucsessful personal trainer the skill is and will always be sales! check out my previous article How To Sell Personal Training for help and advice. 

Get on Board with TrainerWave!

Prepare Like a Pro! and More with TrainerWave.

Sign up today, enjoy 14 days unlimited usage No credit card required.